I admire Unilever CMO Keith Weed. He has done an admirable job over the past few years calling BS on fluffy marketing practices, holding agencies accountable, and calling out the crisis in executive marketing education. He also has magnificent hair. But I digress. However, I believe his latest shot across the bow has gone astray,… Leer Más

Linh is part of an ever-growing class of people who have leveraged their social media clout to travel the world, frequently in luxury. While Linh and other elite influencers are usually personally invited by hotel brands, an onslaught of lesser-known wannabes has left hotels scrambling to deal with a deluge of requests for all-expense-paid vacations… Leer Más

famoso? ¿Tienes 500 euros? Bienvenido al club. En tres meses serás influencer. Influencer. Esa palabra que todo el mundo parece tener en la boca últimamente (la Fundeu recomienda sustituir el término anglosajón por influyente, influenciador o influidor) habla sobre aquellos personajes públicos con miles (o decenas de miles, o cientos de miles… o millones) de seguidores y cuyas… Leer Más