Influencers: Have we reached a tipping point? | The Drum

Influencer marketing has been having a moment recently, however scepticism over follower authenticity and success measurability are some of the issues surrounding the marketing strategy. A new report produced by The Drum in partnership with influencer marketing platform Buzzoole looks at the current state of influencer marketing in the US and the UK, and aims … Continúa leyendo Influencers: Have we reached a tipping point? | The Drum

Why Surprise and Delight is an Ineffective Word of Mouth Strategy | Convince and Convert: Social Media Consulting and Content Marketing Consulting

There’s a trend in marketing, fueled by social media, of businesses trying to garner publicity by doing something special for a customer. Known as “surprise and delight” in the social media community, these initiatives typically involve finding a customer via Twitter or Facebook and then aligning operations to create a “magic moment” for that one … Continúa leyendo Why Surprise and Delight is an Ineffective Word of Mouth Strategy | Convince and Convert: Social Media Consulting and Content Marketing Consulting