Unilever is pushing for long-term partnerships with influencers in fight against fraud | The Drum

Unilever is urging the industry to forge long-term “purposeful” relationships with influencers and monitor KPIs other than reach in order to tackle fraud in the sector. The conglomerate’s executive vice president for global media, Luis Di Como, added strategic colour to chief executive Keith Weed’s promises made in Cannes this year: namely that Unilever will … Continúa leyendo Unilever is pushing for long-term partnerships with influencers in fight against fraud | The Drum

Unilever rechaza a los influencers que compran seguidores | Business Insider España

Se articula la ofensiva contra los influencers desde lo más alto de la pirámide publicitaria. La corporación británico-holandesa Unilever anunció que dejará de contratar a los "superusuarios" de las redes sociales que inflen su listado de seguidores. La empresa de productos de belleza y alimentarios es la segunda anunciante del planeta, y es dueña de … Continúa leyendo Unilever rechaza a los influencers que compran seguidores | Business Insider España