6 Brands That Have Mastered The Art Of Storytelling

This article is part of our July series about the state of media and entertainment. Click here for more. Consumers’ ability to share their stories with the world every day on multiple channels and platforms has led to the democratization of publishing. And where consumers go, so do brands. From short films to magazines to social video…

Top Comunicación – Cuentos, historias y confianza

Ella, entre sorprendida y halagada, puntualizaba que estaba acostumbrada a que le facilitaran la primera frase de la historia a narrar. De esta manera, a partir de un extravagante comienzo sobre un chino errante se construía un hermoso relato sobre la soledad, la melancolía, el amor y la muerte. En los últimos tiempos en el…

Benefit of Storytelling

Here’s the problem. A lot of the digital marketing I see goes something like this: “Suffering from [pain point]? Wish you could [benefit] and [benefit] instead? Join/Download/Discover/CTA this [PDF/webinar/course] to enjoy [desirable outcome that sounds dramatic or cheeky].” It’s familiar because it’s a popular strategy; it’s popular because it works (I know, I know). I’m…

Ecco la ricetta per aprire un ristorante di successo 

“Non riguarda soltanto i grandi ristoranti e gli chef stellati: anche una semplice gastronomia, oltre a offrire qualità deve saperla raccontare ai clienti. Tutto comincia con un concept”, racconta Desirèe Nardone, la direttrice di Food Genius Academy, la scuola di formazione in ambito food&beverage con sedi a Milano e Bologna. “Significa scegliere il tema attorno…

Tutorial: Cómo crear engagement con Branded Content

Podemos decir que para el marketing el Branded Content se ha vuelto calve. Si, el marketing de contenidos funciona.

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