Google’s New Search Could Significantly Change Content Discovery

Search engines have historically been distant cousins to social media platforms. Both channels let people discover valuable content—just in different ways. Search was more transactional, asking users to come prepared with a keyword or a question. Social was more open, letting users wander until they found something they liked. But with Google’s latest announcement, they’re … Continúa leyendo Google’s New Search Could Significantly Change Content Discovery

The Ideal Social Media Post Length: A Guide for Every Platform

There’s no such thing as too much engagement on social media. Marketers can always use more likes, shares, video views, and comments. And integral to driving that engagement is nailing the length of your message. This article is a curation of research around ideal character counts (not to be confused with character limits) for posts … Continúa leyendo The Ideal Social Media Post Length: A Guide for Every Platform

Saranno gli adolescenti i primi a ribellarsi ai social?

Per alcuni di loro, la decisione è stata improvvisa: “Ero con un gruppo di amici e stavamo facendo shopping”, racconta una 17enne al Guardian. “Una mia amica aveva da poco aperto Instagram e continuava a controllare la quantità di like ricevuti a un post: 40, 42. Non ho potuto fare a meno di pensare: Tutto … Continúa leyendo Saranno gli adolescenti i primi a ribellarsi ai social?

How to Write Effective CTAs on Social Media: A Guide for Marketers

Do you recall the last time you were compelled to sign up for a free one-month trial or download a guide? Remember that? That was an effective call to action, or a CTA. A good CTA can do wonders in the marketing world—it can drive more visitors to your content, generate sales, and increase leads … Continúa leyendo How to Write Effective CTAs on Social Media: A Guide for Marketers

Future of Social

En nuestro evento exclusivo ‘El Futuro de las Redes Sociales’, vamos a explorar cómo las nuevas tecnologías y los nuevos comportamientos están ayudando a estrechar los lazos entre las marcas y los consumidores. Desde la construcción de conexiones más sólidas con las comunidades de los clientes hasta la necesidad de hiperpersonalización en la publicidad social, … Continúa leyendo Future of Social

Responder a sus clientes en TripAdvisor mejora su puntuación | Harvard Business Review en español

De vez en cuando, las empresas cometen errores que dejan insatisfechos a sus clientes: un restaurante pierde un pedido, el aire acondicionado de un hotel se estropea o una tintorería daña una prenda. Con una frecuencia cada vez mayor, los clientes decepcionados comparten estas experiencias negativas escribiendo reseñas en internet y muchos clientes potenciales toman … Continúa leyendo Responder a sus clientes en TripAdvisor mejora su puntuación | Harvard Business Review en español

How to Get The Most Out of Your Social Media Audience Research

Imagine you’re throwing a dinner party for some potential clients. You know that there’s a lot at stake with this one meal, and the future success of your business depends on it. You get to the grocery store when suddenly you realize you have no idea what your guests like or if any have dietary … Continúa leyendo How to Get The Most Out of Your Social Media Audience Research

Nike retira de la venta un polémico pasamontañas despellejado previamente en Twitter | Marketing Directo

Twitter, que está siempre ojo avizor a la hora a de cazar al vuelo eventuales meteduras de pata por parte de las empresas, se ha lanzado en los últimos días al pescuezo de Nike. El célebre fabricante de artículos deportivos se ha visto en el ojo del huracán en la red social del pajarito por … Continúa leyendo Nike retira de la venta un polémico pasamontañas despellejado previamente en Twitter | Marketing Directo

8 essentials for bolstering your content marketing | Articles | Home

Content marketing may be a current buzzword, but it isn’t a new concept. Smart marketers figured out how to produce content their customers value as early as 1895, when John Deere published a high-quality magazine (Outbrain) to help farmers become more effective and more profitable. Today, audiences are savvier and more connected than ever, prompting … Continúa leyendo 8 essentials for bolstering your content marketing | Articles | Home

Not Sure What to Post on Social Media? 10 Content Ideas That Work

Every social media manager has been there. You know you should post something but are fresh out of interesting ideas. What will my audience care about? How many times have I done the same thing? The more urgent the need to post something is, the more blank your mind becomes. This cheat sheet of engaging social … Continúa leyendo Not Sure What to Post on Social Media? 10 Content Ideas That Work