It can be frustrating to keep up with social media image sizes when social networks change their design every few months. One moment you’ve got the perfect cover page for your account. Next thing you know, it’s been resized, and now it looks all pixelated and wrong! Worst of all, information about official dimensions and…
6 of the Best Social Media Analytics Tools (And How to Use Them)
If you know what your social media goals are, then you’re ready to choose the right metrics to measure success. The next step in proving ROI is having the knowledge and tools to do that efficiently. That’s where social media analytics come into play. Social media analytics is about gathering data from your accounts and…
4 Ways Brands Can Be More Authentic On Social Media
As the internet continues to get stuffed full of content, brands need to work harder than ever to break through the clutter and connect with people online. You know how to get your message into news feeds through methods like targeting, paid campaigns, boosted posts, or working with influencers. But once you get in front…
If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research]
Is your content trustworthy? Is your content persuasive? If your content doesn’t include data, it is less likely to be trusted, persuasive, or even read. That’s based on the findings from an August survey of 1,054 U.S. adults released this week by SurveyMonkey Audience: — Leer en contentmarketinginstitute.com/2018/10/content-majority-trust/
Cinco herramientas para espiar (y copiar) a nuestra competencia en redes sociales e Internet
No puede haber grande hazaña sin haber gran competencia”, decía el dramaturgo Francisco de Rojas Zorrilla. Y es que, no debemos olvidar que nuestros rivales son los que nos hacen mejorar, crecer como profesionales y como empresas. Hay competidores que son mejores que nosotros en determinadas parcelas, que nos pueden servir de inspiración y ayudarnos…
Top Comunicación – 8 formas de incrementar la generación de contenidos en tu empresa
Incluso en empresas especializadas en marketing y comunicación, con profesionales creando contenido continuamente, puede llegar a ser complicado. Por eso os dejamos algunos consejos que os pueden ayudar a aumentar el contenido interno en vuestra empresa. — Leer en www.topcomunicacion.com/noticia/10947/como-hacer-branded-content-incrementar-generacion-de-contenidos
A Marketer’s Guide to Using SlideShare for Social Media – Hootsuite Social Media Management
The humble slide show has come a long way. From the Kodak carousel of Mad Men fame to the ubiquitous PowerPoint, here we are in a brave new world of social, shareable, viral-ready SlideShare presentations that can build your brand and grow your audience—if you do it right. SlideShare, simply put, is a way to…
Google’s New Search Could Significantly Change Content Discovery
Search engines have historically been distant cousins to social media platforms. Both channels let people discover valuable content—just in different ways. Search was more transactional, asking users to come prepared with a keyword or a question. Social was more open, letting users wander until they found something they liked. But with Google’s latest announcement, they’re…
The Ideal Social Media Post Length: A Guide for Every Platform
There’s no such thing as too much engagement on social media. Marketers can always use more likes, shares, video views, and comments. And integral to driving that engagement is nailing the length of your message. This article is a curation of research around ideal character counts (not to be confused with character limits) for posts…
Saranno gli adolescenti i primi a ribellarsi ai social?
Per alcuni di loro, la decisione è stata improvvisa: “Ero con un gruppo di amici e stavamo facendo shopping”, racconta una 17enne al Guardian. “Una mia amica aveva da poco aperto Instagram e continuava a controllare la quantità di like ricevuti a un post: 40, 42. Non ho potuto fare a meno di pensare: Tutto…