Do you recall the last time you were compelled to sign up for a free one-month trial or download a guide? Remember that? That was an effective call to action, or a CTA. A good CTA can do wonders in the marketing world—it can drive more visitors to your content, generate sales, and increase leads…
Future of Social
En nuestro evento exclusivo ‘El Futuro de las Redes Sociales’, vamos a explorar cómo las nuevas tecnologías y los nuevos comportamientos están ayudando a estrechar los lazos entre las marcas y los consumidores. Desde la construcción de conexiones más sólidas con las comunidades de los clientes hasta la necesidad de hiperpersonalización en la publicidad social,…
Responder a sus clientes en TripAdvisor mejora su puntuación | Harvard Business Review en español
De vez en cuando, las empresas cometen errores que dejan insatisfechos a sus clientes: un restaurante pierde un pedido, el aire acondicionado de un hotel se estropea o una tintorería daña una prenda. Con una frecuencia cada vez mayor, los clientes decepcionados comparten estas experiencias negativas escribiendo reseñas en internet y muchos clientes potenciales toman…
How to Get The Most Out of Your Social Media Audience Research
Imagine you’re throwing a dinner party for some potential clients. You know that there’s a lot at stake with this one meal, and the future success of your business depends on it. You get to the grocery store when suddenly you realize you have no idea what your guests like or if any have dietary…
Nike retira de la venta un polémico pasamontañas despellejado previamente en Twitter | Marketing Directo
Twitter, que está siempre ojo avizor a la hora a de cazar al vuelo eventuales meteduras de pata por parte de las empresas, se ha lanzado en los últimos días al pescuezo de Nike. El célebre fabricante de artículos deportivos se ha visto en el ojo del huracán en la red social del pajarito por…
8 essentials for bolstering your content marketing | Articles | Home
Content marketing may be a current buzzword, but it isn’t a new concept. Smart marketers figured out how to produce content their customers value as early as 1895, when John Deere published a high-quality magazine (Outbrain) to help farmers become more effective and more profitable. Today, audiences are savvier and more connected than ever, prompting…
Not Sure What to Post on Social Media? 10 Content Ideas That Work
Every social media manager has been there. You know you should post something but are fresh out of interesting ideas. What will my audience care about? How many times have I done the same thing? The more urgent the need to post something is, the more blank your mind becomes. This cheat sheet of engaging social…
10 Risky Brand Comebacks on Social Media That Worked
“Sorry to hear that. Please send us a direct message and we’d be happy to assist you.” For the majority of brands, this is what customer service on social media looks like. Polite, respectful, and helpful. But not for every brand. Businesses now use their social handles to deliver sharp wit, make clever jokes, and…
Stop Posting the Same Message on Social Media (And Do This Instead)
Cross-posting is the act of sharing the exact same post across different social media platforms, or on the same account multiple times. Just like any bad habit, it’s tempting: it keeps your accounts active, saves time, and makes it easy to share your content widely. But the short-term advantages outweigh the long-term drawbacks. Read on…
5 Best Social Media Channels for Marketing [Infographic Template]
Brands and businesses leverage social media marketing to achieve their marketing goals. Social media channels are the best way to promote products and services. These channels help the brands and businesses reach their customers and prospects in a much better way. But how do you decide which channels will help you with marketing in the…