¿Merece Kim Kardashian el premio a mejor influencer tras su traspiés con las piruletas saciantes? | Celebrities, Vips | S Moda EL PAÍS

Admirada u odiada, pero siempre en el punto de mira. A estas alturas la popularidad de Kardashian y su rentabilidad como personaje son incuestionables. Desde que se diera a conocer en 2007 tras la filtración de unas imágenes manteniendo relaciones sexuales con el rapero Ray J y, en consecuencia estrenara el ‘reality’ que aún protagoniza … Continúa leyendo ¿Merece Kim Kardashian el premio a mejor influencer tras su traspiés con las piruletas saciantes? | Celebrities, Vips | S Moda EL PAÍS

How to Leverage Influencers to Generate UGC at Scale

The 2016 State of Marketing Report by Salesforce revealed that almost 50% of top content marketing leaders leverage user-generated content. Before we take a look at why user-generated content is so important for marketers, let’s find out exactly what UGC is. UGC, or user-generated content, is the content produced by a brand’s customers. Brands nowadays … Continúa leyendo How to Leverage Influencers to Generate UGC at Scale

The Great Debate: Is Influencer Marketing Worth The Investment?

On one side of the debate, there are marketers who swear by their influencer strategy. A 2018 study from our thought leadership platform OnBrand Magazine found that 79% of marketing decision makers will invest in influencer marketing this year, and 43% plan to invest even more than they did last year. Meanwhile, 22% are venturing … Continúa leyendo The Great Debate: Is Influencer Marketing Worth The Investment?

Viacom And WHOSAY Bring Influencer Marketing To TV

WHOSAY had begun life as a way for celebrities to own and profit from their social media output, but quickly pivoted to being a full-on programmer, handling creative, production and matching the right talent to the right brand. Because WHOSAY didn’t have its own platform to support, they were in many ways better positioned than … Continúa leyendo Viacom And WHOSAY Bring Influencer Marketing To TV

Follow The Gaming Industry In The Influencer Marketing Revolution

In my opinion, nowhere is influencer marketing more influential than in the gaming industry. Whether it be Activision using professional athletes in commercials to promote their newest game in the Call of Duty series, In-N-Out Burger sponsoring professional teams of the Overwatch League that play in front of hundreds of thousands of live viewers, or … Continúa leyendo Follow The Gaming Industry In The Influencer Marketing Revolution

Tutorial: Cómo aplicar el marketing de recomendación en tu empresa – Influencers

Según un estudio de Nielsen, un 78% de los europeos tienen en cuenta las opiniones de sus allegados a la hora de formalizar una compra. Así, el ‘boca a boca’ se impone a otras fórmulas publicitarias y de marketing como las opiniones vertidas en la web sobre el producto que vamos a adquirir, en las … Continúa leyendo Tutorial: Cómo aplicar el marketing de recomendación en tu empresa – Influencers

«Hay empresas que gestionan influencers como si fueran un equipo de fútbol» – Influencers

“Hay empresas que gestionan influencers como si fuesen un equipo de fútbol para vendérselos a agencias de publicidad o marcas. Son meros gestores que no tienen ni idea de nada. Me daba rabia estar intentando saber por qué estaba ahí mientras esa gente se intentaba aprovechar de la coyuntura para sacar beneficio económico, así que … Continúa leyendo «Hay empresas que gestionan influencers como si fueran un equipo de fútbol» – Influencers

Nuevo programa de Amazon para influencers – Influencers

Amazon quiere aprovechar el poder prescriptor que atesoran influencers de Youtube o Instagram para promocionar todos los productos recomendados por ellos. — Leer en www.clubinfluencers.com/nuevo-programa-amazon-influencers/

10 Influencer Marketing Strategies You Should Know [Infographic] | Social Media Today

Before buying anything, consumers are increasingly turning to blog reviews and/or social media these days. And given the prevalence of online platforms, influencer marketing has become a much bigger factor to consider. It's now one of the fastest methods of acquiring customers online - did you know that tweets from influencers and brands combined can … Continúa leyendo 10 Influencer Marketing Strategies You Should Know [Infographic] | Social Media Today

How to Effectively Manage Engagement for Stronger Influence

It’s impossible for marketers to create engaging content without fully understanding what it is. Clicks. Shares. Comments. Traffic. Conversions. What counts as engagement? Well, for starters, it will depend on a few different factors. There are multiple actions that can fall within the engagement definition. There’s a difference between the type of engagement you’ll see … Continúa leyendo How to Effectively Manage Engagement for Stronger Influence