Unilever is urging the industry to forge long-term “purposeful” relationships with influencers and monitor KPIs other than reach in order to tackle fraud in the sector. The conglomerate’s executive vice president for global media, Luis Di Como, added strategic colour to chief executive Keith Weed’s promises made in Cannes this year: namely that Unilever will…
Influencers: Have we reached a tipping point? | The Drum
Influencer marketing has been having a moment recently, however scepticism over follower authenticity and success measurability are some of the issues surrounding the marketing strategy. A new report produced by The Drum in partnership with influencer marketing platform Buzzoole looks at the current state of influencer marketing in the US and the UK, and aims…
25 Tips for Getting Rich With Influencer Marketing
By the end of this year, roughly 30 percent of all internet users will use an ad blocker. Furthermore, nearly 70 percent of Generation Z, which is currently comprised of teens and young adults, take active measures to avoid ads. These numbers are particularly notable considering that marketers have relied on online advertising for decades,…
Los influencers concentran el 41% de interacciones con las marcas en las redes sociales | Marketing Directo
Lidl, Dia, Mercadona y Carrefour son los supermercados que mejor utilizaron las redes sociales durante el segundo trimestre del año. Así se desprende del último Panel Icarus de Retail, estudio elaborado por Epsilon Technologies. El informe se basa en la actividad de 119 marcas retailers en Facebook, Instagram, Twitter y YouTube. El Corte Inglés, PC…
¿Qué es y qué ventajas tiene el Marketing de Influencers?
El Marketing de Influencers se está poniendo muy de moda entre las empresas para llevar a cabo sus campañas y estrategias de marketing, pero, ¿por qué? ¿Qué ventajas aporta a las marcas este tipo de marketing? A continuación te resolvemos todas tus dudas y preguntas sobre el Marketing de Influencers. — Leer en www.iebschool.com/blog/que-es-marketing-influencers-marketing-digital/
La UAM oferta el primer curso universitario para ser ‘influencer’ profesional
La UAM oferta el primer curso universitario para ser ‘influencer’ profesional — Leer en www.google.es/amp/amp.europapress.es/madrid/noticia-uam-oferta-primer-curso-universitario-ser-influencer-profesional-20180808171149.html
Australian Government faces backlash for spending $700,000 on influencer marketing | The Drum
Australia’s Federal Government has come under fire for investing more than $700,000 on influencer marketing social media campaigns. The #girlsmakeyourmove campaign, which ran over an 18-month period, saw the Health Department pay hundreds of influencers to post fitness photos on their Instagram accounts, according to a report by the Daily Telegraph. The report also revealed…
5 Best Social Media Channels for Marketing [Infographic Template]
Brands and businesses leverage social media marketing to achieve their marketing goals. Social media channels are the best way to promote products and services. These channels help the brands and businesses reach their customers and prospects in a much better way. But how do you decide which channels will help you with marketing in the…
El marketing con influencers digitales sigue al alza – Influencers
Aparecen todos los días en los medios de comunicación y ya está comúnmente aceptado que los creadores digitales han convertido su afición por publicar posts en las redes sociales –mostrando sus gustos, sus bromas y sus preferencias– en un medio de vida que inspira a quienes quieren parecerse a ellos o, sencillamente, se fían de…
How To Use Influencer Marketing For Small Businesses
For every $1 dollar spent on influencer marketing, businesses end up making about $10 which means it is an extremely profitable way to drive sales to your business, or simply create awareness. Social media is one of the most popular ways to discover new products or services, whether they are local or international. Enter influencer…