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Australian Government faces backlash for spending $700,000 on influencer marketing | The Drum

Australia’s Federal Government has come under fire for investing more than $700,000 on influencer marketing social media campaigns. The #girlsmakeyourmove campaign, which ran over an 18-month period, saw the Health Department pay hundreds of influencers to post fitness photos on their Instagram accounts, according to a report by the Daily Telegraph. The report also revealed…

5 Best Social Media Channels for Marketing [Infographic Template]

Brands and businesses leverage social media marketing to achieve their marketing goals. Social media channels are the best way to promote products and services. These channels help the brands and businesses reach their customers and prospects in a much better way. But how do you decide which channels will help you with marketing in the…

El marketing con influencers digitales sigue al alza – Influencers

Aparecen todos los días en los medios de comunicación y ya está comúnmente aceptado que los creadores digitales han convertido su afición por publicar posts en las redes sociales –mostrando sus gustos, sus bromas y sus preferencias– en un medio de vida que inspira a quienes quieren parecerse a ellos o, sencillamente, se fían de…

How To Use Influencer Marketing For Small Businesses

For every $1 dollar spent on influencer marketing, businesses end up making about $10 which means it is an extremely profitable way to drive sales to your business, or simply create awareness. Social media is one of the most popular ways to discover new products or services, whether they are local or international. Enter influencer…

La última sorpresa del marketing con influencers: los emergentes influencers creados con inteligencia artificial 

¿Cuánto de lejos ha llegado la burbuja de los influencers? ¿Se están yendo las cosas de las manos y se está creando una especie de escenario en el que todo empieza a valer y en el que la lucha por crear cosas más y más diferentes y llamativas está llevando a que se hagan cada…

Buzzoole becomes first influencer marketing platform to introduce reporting on Instagram Stories | The Drum

Influencer marketing platform Buzzoole has launched a new integration with Instagram that will allow brands to monitor ‘stories-based’ influencer marketing campaigns. The platform, owned by Facebook, recently reached one billion monthly users and rolled out its new video hub IGTV. The Instagram Stories feature had a crucial role in the platform’s growth and marketers have…

Consumers more interested in social hashtags over brand handles | ZDNet

Which are the best ways to engage with customers and hear what they are saying about your company? What are the options for brand coverage? A recent report from New York-based social media monitoring company Digimind shows that consumer feedback tends to happen by use of hashtag, and not brand mentions. It discovered that an…

5 Common Influencer Marketing Mistakes to Avoid

In today’s digital age, influencers are hot property. Because of this fact, influencer marketing has become the fastest growing customer acquisition method. Brands, who once spent their time chasing celebrities instead, are now turning to influencers to endorse their products. Collective Bias proved this point in a recent study, which revealed that 30% of consumers…

Achieving Consumer Trust Is Balancing Act For Brands 07/02/2018

Forrester suggests we’re experiencing a crisis of trust, worsened by a lack of transparency, and amplified by the speed and power of digital. Not surprisingly, influencer marketing is caught in the crosshairs of this battle to restore consumer trust, control and loyalty. According to the Association of National Advertisers, 75% of agencies leverage influencers in…

A step by step guide to Influencer Outreach for unpaid engagements

How do you connect with the top influencers in your field and get them to promote your content, partner with you, and invite you to be in front of their audience? It’s a question I’m sure you struggle to answer. The influencers you want to connect with have access to the audience you want to…

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