Tell your brand story: aligning your online and offline communications

No matter what your company does, one of the most important elements of your internal and external communications is your brand story. This is a narrative that tells the world what your brand is all about and why you do what you do. As with all branding efforts, communications around your story need to be…

23 Facebook Tools to Use in Your Marketing Strategy

Having the right Facebook tools to execute your marketing strategy not only makes your job easier, it makes your work more effective and efficient. You wouldn’t use a screwdriver to hammer a nail into a board, right? The same goes for managing your brand’s Facebook presence. The wrong tools can make life a whole lot…

8 essentials for bolstering your content marketing | Articles | Home

Content marketing may be a current buzzword, but it isn’t a new concept. Smart marketers figured out how to produce content their customers value as early as 1895, when John Deere published a high-quality magazine (Outbrain) to help farmers become more effective and more profitable. Today, audiences are savvier and more connected than ever, prompting…

Facebook Marketing: A Step-by-Step Guide for Business

Why should your business invest in Facebook marketing? For starters, it’s the world’s largest social network with a whopping 2 billion users. In the United States and Canada alone, 183 million people use Facebook every day. To put that in perspective, that’s 80 million more people than the 103 million viewers that tuned into the 2018…

5 Best Social Media Channels for Marketing [Infographic Template]

Brands and businesses leverage social media marketing to achieve their marketing goals. Social media channels are the best way to promote products and services. These channels help the brands and businesses reach their customers and prospects in a much better way. But how do you decide which channels will help you with marketing in the…

Que es la UGC y como sacarle provecho para la estrategia de marketing digital

PuroMarketing Para ser una marca actual y conseguir resultados ya no podemos hacer las mismas cosas que hacíamos antes. Necesitamos diferenciarnos y ser más llamativos que el resto. Ahora los consumidores huyen de la publicidad y quieren conversaciones humanas y cercanas. Las empresas antiguamente tenían casi el control total de todo lo que se decía…

La última sorpresa del marketing con influencers: los emergentes influencers creados con inteligencia artificial 

¿Cuánto de lejos ha llegado la burbuja de los influencers? ¿Se están yendo las cosas de las manos y se está creando una especie de escenario en el que todo empieza a valer y en el que la lucha por crear cosas más y más diferentes y llamativas está llevando a que se hagan cada…

Achieving Consumer Trust Is Balancing Act For Brands 07/02/2018

Forrester suggests we’re experiencing a crisis of trust, worsened by a lack of transparency, and amplified by the speed and power of digital. Not surprisingly, influencer marketing is caught in the crosshairs of this battle to restore consumer trust, control and loyalty. According to the Association of National Advertisers, 75% of agencies leverage influencers in…

Why influencer marketing is even more vital for B2B Marketers | The Drum

Social media influencers have become a centerpiece of business-to-consumer (B2C) marketing strategies, but as its popularity grows, business-to-business (B2B) brands are starting to follow suit. A recent study found that 75% of marketers are utilizing influencer marketing, 43% of whom plan to increase their spending in the next year. Of those who are yet to…

La experiencia digital del cliente como prioridad – Gestión empresarial – Emprendedores – Webs

Es el momento de convertirse en una empresa orientada al cliente por muchas razones. Para empezar, las empresas orientadas al cliente son más competitivas que sus rivales. Cuando tu empresa gira en torno a los clientes, aumenta su satisfacción y fidelidad. Las empresas orientadas al cliente también son un 60 % más rentables que las…

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