‘We don’t pay influencers on reach’: How Kellogg’s is combating influencer fraud – Digiday

Kellogg’s is no longer paying influencers solely based on their reach because it has no way of knowing whether that engagement is real or fake. Fradulent yet common practices like bought engagement have left marketers at the advertiser suspicious of what they buy from influencers, Joseph Harper, social media lead at Kellogg’s in the U.K. and … Continúa leyendo ‘We don’t pay influencers on reach’: How Kellogg’s is combating influencer fraud – Digiday