Why Great Innovation Needs Great Marketing

Innovation is a top priority for almost every organization. But to achieve success through innovation, companies must put as much energy and investment into marketing new offerings as they do in generating them. The role of marketing in some companies seems to have diminished in recent years, with the growth of artificial intelligence-driven algorithms and … Continúa leyendo Why Great Innovation Needs Great Marketing

Your old metrics are wrong: the new ROI in marketing – TechRevolution

What’s the difference between iteration and innovation? Said simply, iteration is doing the same things, better. Innovation, on the other hand, is doing new things that create new value. I’m not suggesting we abandon iteration, only that we purposefully balance iteration and innovation to stoke disruption, which is doing new things that make the old … Continúa leyendo Your old metrics are wrong: the new ROI in marketing – TechRevolution