influencers

Quizás te parezca innecesario a estas altura definir qué es un influencer o cuando se considera influencer a alguien. Pero hacerlo nos permite no confundir este concepto con el de celebrity, un error bastante común entre quienes no están familiarizados con el marketing de influencia. Qué es un influencer: definición Un influencer es una persona…

This week our Ask the Expert feature is an interview with Rhian Mason, Content Strategy Director at IPG Mediabrands. Rhian dives deep into the consequences created by the commoditisation of Influencer Marketing and shares her thoughts on how to get the industry to the next level. As she says “We are at a tipping point…

It’s 2 p.m., and there is a momentary break in the light rain that has been persistent throughout the day. I’m overlooking the world’s busiest intersection–Shibuya crossing, Tokyo–where three million people cross the street hourly in a mad scramble to get from one side to the other. Below me, I see camera crews placed among the…

How does information spread? How do you encourage its spread? These are fundamental business questions. If you introduce a new product or service, how will customer word-of-mouth travel? And they are questions of equal importance for policymakers and nongovernmental organizations. How do you get entrepreneurs in small villages of developing countries involved with microfinance? Or…

Lunedì 15 ottobre, in via Lazzaro Papi a Milano, in zona Porta Romana, aprirà il ristorante che molti media hanno annunciato essere il primo al mondo in cui sarà possibile pagare il conto in follower. Si tratta del sesto locale della catena This is not a sushi bar, nata nel 2007, prima realtà a portare…

Brands have been leveraging celebrities and popular personalities for decades to promote their products and services. Influencer marketing has simply provided a new platform for brands to do so.  In fact, BI Intelligence estimates influencer marketing ad spend will reach between $5 billion and $10 billion in 2022. Despite the popularity of influencer marketing campaigns,…

Did you know that tweets from influencers and brands combined can increase purchase intent by a factor of more than five? However, getting results from your influencer marketing campaigns requires good planning. As people are turning to blogs, reviews and social media to learn about products and services, influencer marketing has become a much bigger…

Los influencers de redes sociales siguen al alza para los directores de marketing La Asociación de Marketing de España, en colaboración con la revista Influencers y la empresa Ditrendia ha organizado la jornada “Marketing con Influencers” en la que se han presentado los resultados del estudio “Marketing de Influencers en España, 2018″ —elaborado por la…

Los influencers se han vuelto una figura muy habitual e imprescindible para muchas marcas hoy en día. Pero este fenómeno no es nuevo, siempre ha habido personas que han ejercido cierta influencia sobre el resto en distintos aspectos. Uno de ellos es el ámbito laboral. En todos los trabajos hay empleados que actúan como influencers…