How to Find Influencers in Your Niche to Grow Your Business

Looking to find influencers in your niche to help grow your traffic and influence and generate more leads? Or understand how to measure influence? Both of these are challenging topics and in this article, we’re going to provide a lot of help for you in these areas. Influencer marketing is big business. — Leer en… Leer Más

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¿Merece Kim Kardashian el premio a mejor influencer tras su traspiés con las piruletas saciantes? | Celebrities, Vips | S Moda EL PAÍS

Admirada u odiada, pero siempre en el punto de mira. A estas alturas la popularidad de Kardashian y su rentabilidad como personaje son incuestionables. Desde que se diera a conocer en 2007 tras la filtración de unas imágenes manteniendo relaciones sexuales con el rapero Ray J y, en consecuencia estrenara el ‘reality’ que aún protagoniza… Leer Más

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Artificial Influencer: la prefazione del nuovo numero di Wired – Wired

Lil Miquela è una ragazza che dimostra 20 anni, forse anche meno. Come molte altre giovani della sua età, ha un profilo Instagram che però non popola solo di selfie, immagini di ciò che sta per mangiare, foto delle vacanze e altri contenuti che molte persone condividono sui social. Lil Miquela è una influencer. Ha… Leer Más

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#WOMSummit2018: The Rise of Authentic Relationships

Word-of-mouth marketing has been impacting businesses for as long as commerce has been around. Especially today, with the prevalence of social media and mobile technology, a brand’s products and services – and value – are a reflection of what customers have to say about them. This is why, now more than ever, it is crucial… Leer Más

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Want To Try Influencer Marketing? Be Careful

New forms of advertising bring new issues. In the case of influencer marketing, fake followers top the list. For example, Points North Group study of Procter & Gamble Co.’s social influence found that 32% of Pampers’ and 19% of Olay’s paid influencer followers were fakes. Topping the list was the Ritz-Carlton, with so-called influencers using… Leer Más

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How to Leverage Influencers to Generate UGC at Scale

The 2016 State of Marketing Report by Salesforce revealed that almost 50% of top content marketing leaders leverage user-generated content. Before we take a look at why user-generated content is so important for marketers, let’s find out exactly what UGC is. UGC, or user-generated content, is the content produced by a brand’s customers. Brands nowadays… Leer Más

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The Great Debate: Is Influencer Marketing Worth The Investment?

On one side of the debate, there are marketers who swear by their influencer strategy. A 2018 study from our thought leadership platform OnBrand Magazine found that 79% of marketing decision makers will invest in influencer marketing this year, and 43% plan to invest even more than they did last year. Meanwhile, 22% are venturing… Leer Más

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A leaked look at Facebook’s search engine for influencer marketing | TechCrunch

Leaked screenshots of Facebook’s promotional materials for the tool were first attained and published in German by AllFacebook.de. TechCrunch has now confirmed with Facebook the existence of the test of the search engine. Facebook first vaguely noted it would build a creator-brand tool in March, but now we know what it looks like and exactly… Leer Más

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Viacom And WHOSAY Bring Influencer Marketing To TV

WHOSAY had begun life as a way for celebrities to own and profit from their social media output, but quickly pivoted to being a full-on programmer, handling creative, production and matching the right talent to the right brand. Because WHOSAY didn’t have its own platform to support, they were in many ways better positioned than… Leer Más

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Follow The Gaming Industry In The Influencer Marketing Revolution

In my opinion, nowhere is influencer marketing more influential than in the gaming industry. Whether it be Activision using professional athletes in commercials to promote their newest game in the Call of Duty series, In-N-Out Burger sponsoring professional teams of the Overwatch League that play in front of hundreds of thousands of live viewers, or… Leer Más

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