Beyond The Blog: Seven Creative Influencer Marketing Tactics

In my experience as a previous blogger and current CEO of an influencer marketing agency, blogging is alive and well, but it sure does look different. Blogs have evolved and changed over the years from static, text-centric webpages to an incredibly diverse variety of content including copy, imagery, photography, videography and more. Today’s thriving influencer…

Influencer Marketing And The Important Role Your Business Plays In It

In today’s tech-driven, virtually-connected world, a tremendous shift is happening in the way people perceive a brand’s message and make a purchase decision. They are no longer convinced by what a brand says about its products; instead, they form their own opinions through information they get from different online and offline platforms. Although this consumer…

Tips for executing influencer marketing on a tight budget | Articles | Home

When planning your influencer campaign, remember that there are different types of influencers and compensation. Payment can come in the form of a cash fee, or goods, services or cross-promotion. To reduce costs, you can work with lesser-known influencers rather than online celebrities. Micro-influencers—those with 1,000 to 10,000 followers—are more likely to collaborate in exchange…

Video Is The Holy Grail Of Influencer Marketing

It should be entirely unsurprising to anyone who has spent even the smallest amount of time in the marketing space that video is big — really, really big. Couple that with the concurrent explosive growth in content and influencer marketing, and you’ve got a trifecta of awesome for any brand looking to connect with new…

Infographic: Why micro-influencers make sense for marketers | Articles | Home

When it comes to influencer marketing, less is often more. Having an influencer with millions of viewers showcase or mention your product or service might sound wonderful, but will your target audience even be watching? Micro-influencers, with their smaller—but more devoted—follower numbers, command incredible engagement and trust from their niche audiences. Working with them allows…

Influencer Marketing: The Gap Between Mentions And Engagement, And What It Means For Your Budget | Inc.com

Apple Watch gets most of the influencer mentions among wearable products, but Fitbit gets more engagement. Similarly, iPhone drives almost 4X more social mentions than the Samsung Galaxy, but the Galaxy gets more engagment. Those are just a few of the findings from a recent Traackr report on the state of influencer marketing, covering 500 top…

25 Tips for Getting Rich With Influencer Marketing

By the end of this year, roughly 30 percent of all internet users will use an ad blocker. Furthermore, nearly 70 percent of Generation Z, which is currently comprised of teens and young adults, take active measures to avoid ads. These numbers are particularly notable considering that marketers have relied on online advertising for decades,…

Are Instagram stars facing a brand backlash? – BBC News

Consumer goods giant Unilever has taken a stand against “influencer marketers” who exaggerate their social media clout to earn more money promoting products. Is this the start of a brand backlash? Are genuine influencers under threat? We’ve all heard about vloggers and bloggers earning big bucks promoting brands’ products on their social media pages. Some…

Unilever Demands Influencer Marketing Business Clean Up Its Act – WSJ

Using personalities popular on social media for promotion may be a hot marketing technique, but it also has a downside, warns one of the world’s biggest advertisers.  UL 1.21% Unilever , UL 1.21% the maker of Dove shampoo and Hellman’s mayonnaise, is expected to call for greater transparency in the often murky world of…

Want To Try Influencer Marketing? Be Careful

New forms of advertising bring new issues. In the case of influencer marketing, fake followers top the list. For example, Points North Group study of Procter & Gamble Co.’s social influence found that 32% of Pampers’ and 19% of Olay’s paid influencer followers were fakes. Topping the list was the Ritz-Carlton, with so-called influencers using…

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