Influencers: Have we reached a tipping point? | The Drum

Influencer marketing has been having a moment recently, however scepticism over follower authenticity and success measurability are some of the issues surrounding the marketing strategy. A new report produced by The Drum in partnership with influencer marketing platform Buzzoole looks at the current state of influencer marketing in the US and the UK, and aims … Continúa leyendo Influencers: Have we reached a tipping point? | The Drum

Let’s Keep Influencer Marketing Accountable 08/23/2018

One of the top challenges facing influencer marketing is one common across the entire arena of digital marketing: brand safety. At this year’s Cannes Lions, Unilever’s Chief Marketing Officer Keith Weed warned that influencer marketing has an integrity issue. The proliferation of fake followers, aided and abetted by a lack of transparency and proper measurement … Continúa leyendo Let’s Keep Influencer Marketing Accountable 08/23/2018

La Generalitat de Catalunya organiza un showroom de moda catalana en Miami con un centenar de influencers y tiendas – Ediciones Sibila (Prensapiel, PuntoModa y Textil y Moda)

Las marcas catalanas Cecilia de Rafael, seventeen, Etxart & Panno, Pilar del Campo y Atelier de Ocon han dado a conocer sus productos en un showroom para impulsar su internacionalización en Estados Unidos. La iniciativa se enmarca en una misión empresarial organizada por ACCIÓN en Miami que también ha permitido a las empresas catalanas reunirse … Continúa leyendo La Generalitat de Catalunya organiza un showroom de moda catalana en Miami con un centenar de influencers y tiendas – Ediciones Sibila (Prensapiel, PuntoModa y Textil y Moda)