Let’s Keep Influencer Marketing Accountable 08/23/2018

One of the top challenges facing influencer marketing is one common across the entire arena of digital marketing: brand safety. At this year’s Cannes Lions, Unilever’s Chief Marketing Officer Keith Weed warned that influencer marketing has an integrity issue. The proliferation of fake followers, aided and abetted by a lack of transparency and proper measurement … Continúa leyendo Let’s Keep Influencer Marketing Accountable 08/23/2018

Next Level Influencer Marketing: ROI Answers for Your Brand

Just like any other marketing strategy, there are many levels to an influencer marketing campaign. The basics are crucial: find a fit for your brand, establish a budget, and be thoughtful and thorough when engaging your influencers. However, you’ll undoubtedly have lots of questions to further refine and fine-tune your campaign, both on present and … Continúa leyendo Next Level Influencer Marketing: ROI Answers for Your Brand