Why More Companies Need To Focus On Holistic CX Rather Than Tactical CX

72% of firms indicate that improving customer experience (CX) is a top priority, according to a Forrester report. In a conversation with Fjuri CEO Thom Gruhler, Former CMO of Microsoft Windows, he indicated that a key challenge companies have developing superior CX is the way in which they think—and therefore manage—CX. Below is an interesting … Continúa leyendo Why More Companies Need To Focus On Holistic CX Rather Than Tactical CX