Consumers quickly learn what environmentally friendly looks like

You can’t judge a book by its cover, goes the saying. Yet, that’s exactly what people do, according to new research from Stanford mechanical engineer Erin MacDonald and visiting researcher Ping Du. They found that when it comes to judging environmental friendliness, people learn to make quick decisions based on looks without even realizing it. … Continúa leyendo Consumers quickly learn what environmentally friendly looks like