Etiqueta: customer journey
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Tutorial: Como salir del Océano Rojo en tu estrategia digital
La estrategia del océano azul desarrollada por Renée Mauborgne y W. Chan Kim, nos puede se de ayuda para entender la complejidad de poner en marcha una estrategia efectiva en el entorno digital. ¿Cómo podemos diseñar una estrategia SEO que nos permita “navegar” en las tranquilas aguas de los océanos azules? De esto va precisamente este post ¿Nos sigues leyendo?
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Embudo de Marketing, Embudo de Ventas y Customer Journey: 3 conceptos imprescindibles para hacer crecer tu negocio
Transformación digital, nueva era, tecnologías de última generación, Business Intelligence… vivimos una época de grandes cambios. Un momento apasionante en la historia que pocos tenemos la oportunidad de experimentar desde una óptica profesional y personal. En este cambio de era, enfocado cien por cien al crecimiento y a las ventas, compañías como Amazon, Google o […]
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Why More Companies Need To Focus On Holistic CX Rather Than Tactical CX
72% of firms indicate that improving customer experience (CX) is a top priority, according to a Forrester report. In a conversation with Fjuri CEO Thom Gruhler, Former CMO of Microsoft Windows, he indicated that a key challenge companies have developing superior CX is the way in which they think—and therefore manage—CX. Below is an interesting […]
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6 Steps Marketers Can Take Now To Develop Stronger CX
I recently talked with Fjuri CEO Thom Gruhler, former CMO of Microsoft Windows, about why companies need to focus on taking a holistic versus tactical approach when it comes to improving CX (see insights here). As a regular keynote speaker, Gruhler has also been quite vocal on the opportunities and challenges marketers face as they look […]
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Delivering Remarkable Experiences Is How You Win More Customers
Increasingly, great products aren’t enough to win new customers. As markets become more crowded, and consumers are exposed to countless stimuli vying for their attention, it is becoming more difficult for companies to cut through and stand out over the long term. But there is one strategy that continues to show promise in helping you […]
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3D printing can radically change consumer habits and open the doors to a revolution in the retail sector
From my point of view at a time when retail needs to reinvent itself and adapt to the new consumer that is looking for experiences, 3D printing and virtual reality can be its best allies.
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La impresión en 3D puede cambiar radicalmente los hábitos de consumo y abrir las puertas a una revolución en el sector retail
Desde mi punto de vista en un momento en el que el retail necesita reinventarse y adaptarse al nuevo consumidor que busca experiencias la impresión 3D y la realidad virtual pueden ser sus mejores aliados.