Why More Companies Need To Focus On Holistic CX Rather Than Tactical CX

72% of firms indicate that improving customer experience (CX) is a top priority, according to a Forrester report. In a conversation with Fjuri CEO Thom Gruhler, Former CMO of Microsoft Windows, he indicated that a key challenge companies have developing superior CX is the way in which they think—and therefore manage—CX. Below is an interesting … Continúa leyendo Why More Companies Need To Focus On Holistic CX Rather Than Tactical CX

6 Steps Marketers Can Take Now To Develop Stronger CX

I recently talked with Fjuri CEO Thom Gruhler, former CMO of Microsoft Windows, about why companies need to focus on taking a holistic versus tactical approach when it comes to improving CX (see insights here). As a regular keynote speaker, Gruhler has also been quite vocal on the opportunities and challenges marketers face as they look … Continúa leyendo 6 Steps Marketers Can Take Now To Develop Stronger CX

Delivering Remarkable Experiences Is How You Win More Customers

Increasingly, great products aren’t enough to win new customers. As markets become more crowded, and consumers are exposed to countless stimuli vying for their attention, it is becoming more difficult for companies to cut through and stand out over the long term. But there is one strategy that continues to show promise in helping you … Continúa leyendo Delivering Remarkable Experiences Is How You Win More Customers

5 Claves para fidelizar tus clientes en Redes Sociales

las redes sociales pueden ayudar en el porceos de fidelización gracias al una buena estrategia de Brand Content y una análisi del Customer Journey Map

Servicio de Implantación de estrategias de Brand Content

La finalidad del Brand Content no es la venta en sí misma, sino el establecimiento de vínculos, la transmisión de valores, la generación de empatía. Tipo de objetivos que se ha perseguen.

Tutorial: Paso a Paso para diseñar un Customer Journey Map

he diseñado este tutorial para ayudarte en la tarea de desarrolar el cutormer journey map de pro empresa

Tutorial: Customer Journey Map, o como incrementar la experiencia cliente a través de Brand Content

Un elemento clave de la estrategia en una estrategia de marketing es el Brand Content. En mi caso concreto puedo afirmas que trato de construir un Brand Content desde el minuto 0 y ligo su evolución  a partir de los inputs recibidos por los influencers. No se si existe el Brand Content ideal pero, si … Continúa leyendo Tutorial: Customer Journey Map, o como incrementar la experiencia cliente a través de Brand Content