If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research]

Is your content trustworthy? Is your content persuasive? If your content doesn’t include data, it is less likely to be trusted, persuasive, or even read. That’s based on the findings from an August survey of 1,054 U.S. adults released this week by SurveyMonkey Audience: — Leer en contentmarketinginstitute.com/2018/10/content-majority-trust/

What’s Your Purpose? – The Art of Blogging

When you sit down to write a blog post, what’s your purpose? Are you just trying to fill space so your blog doesn’t go more than 24 hours without being updated? Are you interested in promoting a product, or convincing your reader to buy something? Are you trying to express yourself through your blog, and…

Tutorial: Four Simple Steps To Winning In Content Marketing

Content marketing is like anything else you do as a marketer. You need a vision, a strategy that supports it and the resources to make it happen. Today, marketers are being asked to break through a tremendous amount of noise. Every person with a smartphone fashions themselves a blogger, photographer, filmmaker, news source and entrepreneur.…

9 Emotional Hooks That Will Make Your Content 10x Better

What makes a piece of content compelling? The secret ingredient to awesome content isn’t a watertight argument or even a great concept. It’s emotion. People make most of their decisions based on how they’re feeling, whether they realize it or not. This is especially true when it comes to purchasing decisions. If your content hasn’t…

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