How smart businesses accelerate their content marketing agenda – Tech Wire Asia

CONTENT marketing doesn’t come naturally to most businesses. Leaders often take their own sweet time to understand the mechanics of content discovery, the value of creating original content, and the importance of marketing it to the right people. — Leer en techwireasia.com/2019/03/how-smart-businesses-accelerate-their-content-marketing-agenda/

Five reasons why video is the future of content marketing • Plotagon

As our social media feeds, inboxes and websites fill with more information, we become increasingly selective about where we choose to focus our attention. Marketers know this, but that doesn’t mean they have less to say. It only means they need to rethink how they say it. Telling is no longer enough. You need to … Continúa leyendo Five reasons why video is the future of content marketing • Plotagon

How Voice-Activated Tech Will Change Content Marketing

Move over mobile marketing: A little voice is whispering that your time as “the next big thing” is almost up. Actually, that whisper is more of a shout, and it’s “Echo”-ing across the digital landscape, as voice-response technology is rapidly emerging as the most disruptive force to hit the industry since the internet became a … Continúa leyendo How Voice-Activated Tech Will Change Content Marketing

4 SEO Ideas You Overlooked That Will Skyrocket Your Rankings

Despite content marketing’s golden child status, SEO remains one of the most important factors in ranking websites on Google. According to a Hubshout survey of small to midsize digital marketing agencies, 32% of agencies reported that SEO as a service generates the most revenue for them. But as technology advances and search engines continue to evolve … Continúa leyendo 4 SEO Ideas You Overlooked That Will Skyrocket Your Rankings

The Content Experience Framework | Uberflip

Content is the driving force behind our most effective marketing strategies—demand generation, inbound, account-based marketing, and sales enablement. And as marketers aim to personalize how their prospects and target accounts experience their content, scaling the creation of those experiences becomes the next big hurdle. But it doesn’t have to be. Like anything, a little planning … Continúa leyendo The Content Experience Framework | Uberflip

5 Key Content Marketing Tips for Mobile | Mobile Optimization

According to Pew Internet & American Life Project, the vast majority of Americans at 95 percent,  now own a cellphone of some kind. The share of Americans that own smartphones is now 77 percent, up from just 35 percent in Pew Research Center’s first survey of smartphone ownership conducted in 2011. Now an integral part … Continúa leyendo 5 Key Content Marketing Tips for Mobile | Mobile Optimization

8 essentials for bolstering your content marketing | Articles | Home

Content marketing may be a current buzzword, but it isn’t a new concept. Smart marketers figured out how to produce content their customers value as early as 1895, when John Deere published a high-quality magazine (Outbrain) to help farmers become more effective and more profitable. Today, audiences are savvier and more connected than ever, prompting … Continúa leyendo 8 essentials for bolstering your content marketing | Articles | Home