Buzzoole teams with Nielsen to reveal the ‘True Reach’ of online influencers | The Drum

Influencer marketing platform Buzzoole has announced a first-of-its-kind collaboration with global measurement company Nielsen, with the launch of Buzzoole True Reach. True Reach is based on a proprietary algorithm designed by Nielsen to help brands and agencies understand the true reach of influencer marketing and establish a metric that can, for the first time, define … Continúa leyendo Buzzoole teams with Nielsen to reveal the ‘True Reach’ of online influencers | The Drum