Vivimos en un mundo cargado de tecnologías disruptivas cuya posibilidad de cambiarlo todo para siempre es prácticamente infinita, como el Big Data, el Internet de las Cosas o la Inteligencia Artificial y el Machine Learning. Hoy toca hablar del futuro ligado al blockchain, la tecnología que se ha hecho famosa por el auge y el salto…
Give Your Team the Freedom to Do the Work They Think Matters Most
Since at least the time of Frederick Taylor, the father of “scientific management,” control has been central to corporate organization: Control of costs, of prices, of investment and—not least—of people. Control, even a perception of it, can be comforting. Moreover, it feels like what a manager should be doing: Setting targets, monitoring adherence to procedures,…
The four-day work week is good for business
This spring, a New Zealand company tried a new experiment: Employees could work four standard days instead of five, but would be paid their usual salary. Newly released numbers from a study of the project, which lasted eight weeks, show that it worked. Workers’ sense of work-life balance went from 54% to 78%. Stress went…
Tutorial: How to Use Facebook Business Manager: A Step-by-Step Guide
As the network itself puts it, Facebook Business Manager allows you to “manage ad accounts, Pages, and the people who work on them—all in one place.” It’s a one-stop shop for all of your Facebook marketing and advertising activities, with controlled multi-user access to additional resources like your Instagram account and product catalogs. It’s also…
La industria del turismo no volverá a ser lo mismo después de Alexa | Harvard Business Review en español
Recientemente, Marriott se ha asociado con Amazon para ofrecer una versión de hostelería de los dispositivos Echo del gigante del comercio electrónico en habitaciones selectas del hotel. Ahora, cuando los huéspedes quieren pedir servicio de habitaciones o servicio de limpieza, simplemente pueden pedírselo a Alexa -la voz de su conserje personal incorpóreo. Los viajeros con…
Supermercados: La guerra de los Font amenaza el futuro de Bon Preu, los supermercados más indepes
Dice el refrán que un médico cura, dos dudan y tres, muerte segura. No es éste el caso. En lo que se ha prolongado el conflicto, los dos hermanos Font se han visto con todos los abogados y consultores de Barcelona. Y todos les han recomendado lo mismo: que aparquen su enfrentamiento y que lleguen…
¿Qué es el ‘brand lift’ y cómo afecta a las marcas? | Innovación | EL PAÍS Retina
Si no estás, no existes. Esta parece que es la realidad en el mundo digital. Los clientes necesitan saber, y que les recuerden, que una marca o un producto existe para consumirlo. Para conseguirlo, existen dos técnicas clásicas de marketing: impulsar las ventas y crear valor de marca; ambas en el largo plazo. Ahora surge…
How SMEs are Using Content Marketing to Grow their Business
It’s often said that “small business is the backbone of economy.” With some of the UK’s longest established companies struggling to understand exactly how consumers buy products digitally, small disruptive businesses have come to the forefront. We saw this in the US a couple of years ago with companies like Dollar Shave Club bringing a…
5 Steps To Building A Million-Dollar Business With No Employees
Nearly seven years ago, Michelle Schroeder-Gardner started her blog, Making Sense of Cents, to share her experience of paying off student loan debt and holding herself accountable. The last thing she expected was it turning into a million-dollar business. But in 2017 her business brought in $979,000, and the following year it earned $1.5 million—all without…
How To Build Strong Business Relationships
An essential part of business success is having a strong network. In fact, a Harvard study found that 85% of professional success comes from people skills. Though it certainly must be easier to build a network if you’re inherently part of a world of business and money, all you really need to build a good network…