¿Cómo responder a malos comentarios de tu marca en redes sociales?

Tu marca no es el genio de los tres deseos para poder complacer a todo el mundo. Seguramente contarán con los fans más fieles pero también tendrá sus detractores. Así le pasa a todos. Una vez que te unes al mundo de las redes sociales debes entender que los malos comentarios acerca de tu marca … Continúa leyendo ¿Cómo responder a malos comentarios de tu marca en redes sociales?

The Business Model Of Luxury Brands | Branding Strategy Insider

Luxury is a business model. This has been empirically fine tuned through time by those luxury brands that dominate the pantheon worldwide: Louis Vuitton, Chanel, Gucci, Hermès, Ferrari, Rolex and so on. These companies, many of which are still family owned, have crafted a unique common business model, a pillar of their resilience and profitability. … Continúa leyendo The Business Model Of Luxury Brands | Branding Strategy Insider

Mercadona: las grandes marcas que se esconden detrás de los productos Hacendado | Business Insider España

Si la cesta de la compra de los clientes de Mercadona es notablemente más barata que la de los compradores de otros supermercados es sin duda por el peso de la marca blanca. La cadena valenciana apuesta por comercializar con el sello Hacendado gran parte de sus artículos. Estas son las empresas que fabrican sus … Continúa leyendo Mercadona: las grandes marcas que se esconden detrás de los productos Hacendado | Business Insider España

5 motivos para plantearte un rebranding de tu marca

¿Qué puede motivar un rebranding ambicioso de la compañía? ¿Cuáles son los escenarios en que es necesario cambiar de imagen completamente para fortalecerse en el presente y de cara al futuro? He aquí cinco casos en los que este proceso es imprescindible. Hace escasos meses, el Santander decidió refinar el logotipo del banco con el … Continúa leyendo 5 motivos para plantearte un rebranding de tu marca

11 Essential Elements That Can Make or Break Your Brand

Last week I was sitting around a circle with a group of other women entrepreneurs. We had been asked to share what the biggest challenge has been in building our businesses. One woman raised her hand and shared that her friends couldn’t seem to take her business seriously. A round of head nods passed around … Continúa leyendo 11 Essential Elements That Can Make or Break Your Brand

How to determine a brand positioning statement to help your brand win

A brand positioning statement focuses on the consumer target your brand will serve and the emotional and functional benefits your brand will stand for. If you don’t position your brand the way you want, then your customers and competitors will do it for you, and you might not like their answers. A smart brand positioning … Continúa leyendo How to determine a brand positioning statement to help your brand win

L’Oréal Is Launching Seed Phytonutrients, a Sustainable Beauty Brand With Paper Packaging

Mother Nature is officially upping her beauty game. Beauty behemoth L'Oréal has just launched an entirely new sustainable label called Seed Phytonutrients, which is about to bring the farmer's market to your beauty cabinet. Sustainable skin-care and plant-based green beauty are no longer just niche products to be found at specialty stores. Major retailers like … Continúa leyendo L’Oréal Is Launching Seed Phytonutrients, a Sustainable Beauty Brand With Paper Packaging

How to choose a key color for market stand-out

Three tried-and-tested approaches to selecting colour for your product or service brand As a graphic designer by trade, and a visual researcher of emotion and somatic experience, I have realised how powerful and primal colours are to every aspect of human activity. It’s possible to harness it to great business advantage. You’re about to brief the … Continúa leyendo How to choose a key color for market stand-out

BraintreeVoice: How Braintree Extend Takes The Headache Out Of Contextual Commerce

With “contextual commerce,” one of the latest buzz phrases of online commerce, consumers are able to seamlessly purchase in the context of where they discover products and services. When a Facebook user clicks to buy a product on the social network, or a Pinterest user does so on that platform originally conceived for sharing and … Continúa leyendo BraintreeVoice: How Braintree Extend Takes The Headache Out Of Contextual Commerce

Video: Diving into the demise of Kodak: Digital Photography Review

The story isn't new to anyone in the world of photography. Kodak, once the undeniable leader of the industry, has since been turned into a sad shell of its former self. https://youtu.be/eVrmFgvEnAA   What isn't so clear is how exactly Kodak went from photo giant to a name that can be licensed and slapped on … Continúa leyendo Video: Diving into the demise of Kodak: Digital Photography Review