As our social media feeds, inboxes and websites fill with more information, we become increasingly selective about where we choose to focus our attention. Marketers know this, but that doesn’t mean they have less to say. It only means they need to rethink how they say it. Telling is no longer enough. You need to…
Normas no escritas de la reunión editorial en estrategia de contenidos | Blog | Estrategia del Contenido
La concepción de las reuniones editoriales como actividades catárticas y motivadoras es errónea y contraproducente. A pesar de ser un criterio muy extendido entre expertos en marketing de contenidos, su desarrollo bajo estas premisas es un síntoma de mala organización y de poca sostenibilidad económica de las operaciones con contenido. Las reuniones editoriales son herramientas…
4 Ways Brands Can Be More Authentic On Social Media
As the internet continues to get stuffed full of content, brands need to work harder than ever to break through the clutter and connect with people online. You know how to get your message into news feeds through methods like targeting, paid campaigns, boosted posts, or working with influencers. But once you get in front…
6 Brands That Have Mastered The Art Of Storytelling
This article is part of our July series about the state of media and entertainment. Click here for more. Consumers’ ability to share their stories with the world every day on multiple channels and platforms has led to the democratization of publishing. And where consumers go, so do brands. From short films to magazines to social video…
How to Create and Distribute Content Across the Entire Buyer Journey
It’s easy for content marketers to brainstorm a list of topics to create content about and get busy, but to produce a really effective campaign, you need to take a more considered approach that recognizes the immense importance of the buyer’s journey. The buyer’s journey is a simple framework that explains the following three steps…
The Ideal Social Media Post Length: A Guide for Every Platform
There’s no such thing as too much engagement on social media. Marketers can always use more likes, shares, video views, and comments. And integral to driving that engagement is nailing the length of your message. This article is a curation of research around ideal character counts (not to be confused with character limits) for posts…
Brand content strategy’s for B2B companies
In the film Apollo 13 (1995), which portrays the aborted 1970 Apollo 13 lunar mission, there’s a scene in which NASA engineers realize the flight may be doomed due to an explosion depriving the spacecraft of most of its oxygen supply. NASA must act fast to get the three astronauts home safely. As the team…
Cómo llegar a nuevas audiencias con un poco de investigación SEO
Captar y fidelizar una audiencia fiel para una marca es una de las misiones más complicadas que ha de encarar una empresa, sea cual sea su sector de actividad. Pero hay un objetivo todavía más difícil de afrontar para las compañías: ampliar su público potencial. Hacer llegar nuestros mensajes a nuevos públicos, con mensajes, lenguajes…
5 Key Content Marketing Tips for Mobile | Mobile Optimization
According to Pew Internet & American Life Project, the vast majority of Americans at 95 percent, now own a cellphone of some kind. The share of Americans that own smartphones is now 77 percent, up from just 35 percent in Pew Research Center’s first survey of smartphone ownership conducted in 2011. Now an integral part…
Here’s 23,000 Ways That Branded Content Is a S**t Show (Guest Column) – Variety
My company, Studio71, received a request for proposal not too long ago from a major Hollywood studio looking to hire an influencer to promote one of its upcoming projects. We were one of four shops competing for the work and we felt confident, given that we worked with the perfect talent for the project, that…