Why influencer marketing is even more vital for B2B Marketers | The Drum

Social media influencers have become a centerpiece of business-to-consumer (B2C) marketing strategies, but as its popularity grows, business-to-business (B2B) brands are starting to follow suit. A recent study found that 75% of marketers are utilizing influencer marketing, 43% of whom plan to increase their spending in the next year. Of those who are yet to…

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