The business of influencer marketing is estimated to reach $10 billion by 2020, and more marketers than ever seem ready to jump on board. In fact, a recent survey from the ANA (Association of National Advertisers) revealed that 75% of advertisers are currently using influencer marketing, with 43% planning to increase their spend on it in the next 12 months.
As the industry grows, so do the opportunities. I’ve been involved in influencer marketing from its inception. I founded my agency on the belief that influencers have enormous power when it comes to boosting brand awareness and perception, creating original brand content and driving sales.
— Leer en www.forbes.com/sites/forbesagencycouncil/2019/02/20/influencer-marketing-for-industry-associations-five-tips-for-success/