BRAND TRANSPARENCY IS GOOD BUSINESS, BRAND AUTHENTICITY IS REAL BUSINESS. Authenticity is the brands behavior.…
Customer Experience Vs. Customer Service Vs. Customer Care
Customer experience is one of the hottest buzzwords in business these days. Companies are pouring more resources than ever before into building a strong customer experience, and many expect to soon compete on experience more than price or quality. Today increasingly we’re seeing research that companies that invest in customer experience boast a higher stock price. In fact according to a portfolio of publicly traded companies drawn from the top 20% of brands in Forrester’s Customer Experience Index – these companies that invest in customer experience had higher stock price growth and higher total returns than a similar portfolio of companies drawn from the bottom 20% of brands.
— Leer en www.forbes.com/sites/blakemorgan/2018/03/05/customer-experience-vs-customer-service-vs-customer-care/amp/