Calculating The True Size Of The Influencer Marketing Industry

If you tap through the daily media or advertising industry news, you’ll notice a consistent stream of influencer marketing-related topics. There will be plenty of new companies raising money and claims that this is the year the industry is going to grow rapidly and break out as a mainstream marketing technique.

While it may seem like the industry is huge, I’m here to tell you that it’s a pretty small market opportunity. Some companies claim that they are tackling the content space, which is arguably a much bigger opportunity. However, I still haven’t seen a company that is able to shift their reputation in a customer’s eyes.
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