If you tap through the daily media or advertising industry news, you’ll notice a consistent stream of influencer marketing-related topics. There will be plenty of new companies raising money and claims that this is the year the industry is going to grow rapidly and break out as a mainstream marketing technique.
While it may seem like the industry is huge, I’m here to tell you that it’s a pretty small market opportunity. Some companies claim that they are tackling the content space, which is arguably a much bigger opportunity. However, I still haven’t seen a company that is able to shift their reputation in a customer’s eyes.
— Leer en www.forbes.com/sites/forbestechcouncil/2019/02/13/calculating-the-true-size-of-the-influencer-marketing-industry/