Over the last couple of years, more and more businesses have been integrating influencers into…
Calculating The True Size Of The Influencer Marketing Industry
If you tap through the daily media or advertising industry news, you’ll notice a consistent stream of influencer marketing-related topics. There will be plenty of new companies raising money and claims that this is the year the industry is going to grow rapidly and break out as a mainstream marketing technique.
While it may seem like the industry is huge, I’m here to tell you that it’s a pretty small market opportunity. Some companies claim that they are tackling the content space, which is arguably a much bigger opportunity. However, I still haven’t seen a company that is able to shift their reputation in a customer’s eyes.
— Leer en www.forbes.com/sites/forbestechcouncil/2019/02/13/calculating-the-true-size-of-the-influencer-marketing-industry/