Influencer marketing budgets keep growing. In 2019, the influencer marketing spend on Instagram alone is expected to hit $2.38 billion mark, a nearly two-times increase from estimated $1.6 billion in 2018.
This doubled-up spending on advertising signifies another trend – the rising consumers’ fatigue from repetitive advertising pitches on their feed and inauthentic ad shots. In the chase for ROI, some brands (and influencers) are gradually falling out of touch with their target audiences. That’s a mistake you want to avoid.
If you want to remain effective with influencer marketing, you need to develop strategic partnerships with influencers, rather than receive one or few “plugs” on their social feed. 90% of industry experts agree that to succeed in the long-term brands will need to take authenticity and value of the content they’re receiving more seriously.
— Leer en www.forbes.com/sites/andrewarnold/2019/02/12/how-brands-can-create-meaningful-collaborations-with-influencers-to-expand-their-reach/