Everything Is a Vagina Worth Singing About in This Brand’s Glorious ‘Viva La Vulva’ Anthem – Adweek

Feminine product ads spent decades peddling shame and discomfort around the way women perceive their bodies, but there’s a new era dawning. And now it has an anthem.

“Viva La Vulva” is the much-anticipated follow-up to Swedish brand Libresse’s #BloodNormal campaign, which boldly challenged the stigmas around women’s periods (including, gasp, showing blood as red in an ad) and was rewarded with the Glass Grand Prix at this year’s Cannes Lions.

While #BloodNormal went right for the jugular with its visceral vibe and unapologetically intense motif, the brand’s new piece from U.K. agency AMV BBDO goes in a very different direction. This time, the ad isn’t just highlighting periods; it’s celebrating everything that makes vaginas great.
— Leer en www.adweek.com/brand-marketing/everything-is-a-vagina-worth-singing-about-in-this-brands-glorious-viva-la-vulva-anthem/amp/

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