What’s the best way to boost creativity on your team? There’s really no simple answer. Even the research is split on the best approach to take.
One view is that the key to creative breakthroughs is being able to combine or leverage different areas of expertise. After all, every innovation somehow recombines or reimagines things that already exist.
Many studies have found that the best ideas emerge from combining insights from fields that don’t seem connected. For example, Charles Babbage’s invention of computational machines powered by punch cards, the foundation of modern computers, was inspired by Babbage’s knowledge of the silk-weaving industry, which used cards with holes to create patterns in the silk fabric. Similarly, Henry Ford’s revolutionary idea of the car manufacturing assembly line was inspired by Singer sawing machines and meatpacking plants.
Based on this thinking, you might try to make your team more creative by encouraging employees to explore new fields or by hiring more generalists, people who have a variety of experience and expertise. They can connect dots where others don’t see a link.
— Leer en hbr.org/2018/07/when-generalists-are-better-than-specialists-and-vice-versa