If you know what your social media goals are, then you’re ready to choose the right metrics to measure success. The next step in proving ROI is having the knowledge and tools to do that efficiently.
That’s where social media analytics come into play.
Social media analytics is about gathering data from your accounts and campaigns, and then using it to track and improve performance.
In this guide we’ll look at the various analytics that each of the major networks offer. And then we’ll recommend a few of the best tools to help you easily measure performance across multiple channels.
— Leer en blog.hootsuite.com/social-media-analytics/