Move over mobile marketing: A little voice is whispering that your time as “the next big thing” is almost up.
Actually, that whisper is more of a shout, and it’s “Echo”-ing across the digital landscape, as voice-response technology is rapidly emerging as the most disruptive force to hit the industry since the internet became a visual medium.
Just how loud will this sonic boom be? Here are a few data points about the impact voice-centric digital communication is having on consumers – and how marketers are responding:
55% of adults will have a smart speaker by 2022, per OC&C Strategy Consultants, more than doubling the nearly 20% of U.S. adults who report they have one today, according to a 2018 Smart Speaker Consumer Adoption Report.
— Leer en contentmarketinginstitute.com/2018/10/voice-activated-technology/