It should be entirely unsurprising to anyone who has spent even the smallest amount of…
Five reasons why video is the future of content marketing • Plotagon
As our social media feeds, inboxes and websites fill with more information, we become increasingly selective about where we choose to focus our attention. Marketers know this, but that doesn’t mean they have less to say. It only means they need to rethink how they say it.
Telling is no longer enough. You need to show as well. That’s where video comes in.
Video can transform even the most complex information into something digestible, entertaining and engaging.
And marketers love it. A staggering 87% percent already use video content in their digital marketing strategies (Forbes) and two out of three marketers believe video will make up the majority of their content in the future (Adweek).
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