Email has been the universal communication avenue since the dawn of the internet. It is universally accepted across the digital space and has proven to be one of the highest-converting marketing tactics time and time again.
Total spending on email marketing in the United States is expected to hit $3.07 billion in 2019!
Hopefully, your business has some sort of email campaign strategy in place. This could be a monthly newsletter, product recommendations, content updates, etc. Regardless of your approach, the backbone of email marketing will always be your lists. The more extensive and segmented your lists are, the better results you will see.
— Leer en inboundrocket.co/blog/learn-how-to-improve-your-mailing-list-the-right-way/
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