As the internet continues to get stuffed full of content, brands need to work harder than ever to break through the clutter and connect with people online. You know how to get your message into news feeds through methods like targeting, paid campaigns, boosted posts, or working with influencers. But once you get in front of people, is your message actually having an impact, and creating connections with your audience like you hope?

Influencers and brands alike are getting caught trying too hard online. Influencers are crying in posts and then getting called out for “like-fishing. Celebrities are posting that they’ve never had cereal before. Brands are posting overly photoshopped bodies…

Your followers can spot inauthenticity from a mile away.

We connect most with content that is real, and people are catching on to content that isn’t authentic.

Now, authentic is a word that the kids are throwing around a lot these days. But it’s not just a trendy phrase to use at your next networking event. By definition, authenticity is being real, or genuine. This is definitely what you should be trying for on social.

Even though everyone plays the whole keeping-up-appearances game on social media, authenticity comes naturally to a lot of people on their personal profiles—even if they aren’t being entirely authentic.

That authenticity comes because they’re sharing content that is real life, and even though we curate our feeds, contrive our captions, and share only our best moments, we’re still sharing our real lives.

Brands have an entirely different challenge keeping it real online because they’re not people. They can’t just post a 37-part instagram story of a concert and bam—make you feel like you’re a part of their life.

So, how should brands keep things authentic on social and connect with their audience in real, long-lasting ways? Here are a few tips.
— Leer en blog.hootsuite.com/authentic-social-media/

Interim Manage con más de venticinco años de experiencia en el sector del desarrollo de estratégias de Ventas, Marketing y Desarrollo de equipos Comerciales. Des hace 5 años trabajo el mundo del social selling y del marketing de influencers. Me muevo en muchos sectores, desde el Diy a la moda, pasadno por el turismo y las empresas de servicio. En los poryecto asumo responsabilidades como Director del Departamento Comercial o Marketing y asumiendo tareas de Marketing y Comunicación, desarrollando y ejecutando planes estratégicos de apertura de nueva cartera de clientes y desarrollando la estrategia de fidelización clientes (CRM). Con gran capacidad comunicativa, aptitud pedagógica, resolutivo y cooperativo (trabajo en equipo). MAs de 20 años de experiencia en formación en ventas y marketing. Además he trabajado Consultor Senior en instituciones públicas tales como la Universidad Autónoma de Barcelona, IQS, EUNCET, UB, Cámara de Comercio de Sabadell, Terrassa y Manresa y empresas del sector privado. He tenido el honor de ser profesor de marketing relacional en La Salle, en la Universidad Autónoma de Barcelona, y de investigación de mercados en la EUNCET y FundemiIQS. Colaboro habitualmente con el Colegio Oficial de Agentes Comerciales de Barcelona y de Barcelona Activa. Además he sido Consultor Senior de desarrollo comercial estrategico en proyectos MEDA UE (Damasco, Aleppo, Cairo) y en consorcios europeo Expero2EU y Trainet. He tenido el placer de sermiembro del equipo que ha desarrollado el sello de calidad comercial con SGS y COACB

Deja un comentario

Este sitio usa Akismet para reducir el spam. Aprende cómo se procesan los datos de tus comentarios.

A %d blogueros les gusta esto: