Instagram has morphed into a popular marketing platform compared to its early photo sharing days.
In just the last year, Instagram has added a number of tools specifically for businesses like advanced analytics, new techniques to increase traffic via Instagram Stories and shoppable Instagram posts.
Establishing a presence on Instagram is beneficial if you are in e-commerce, media and publishing or education. However, if you want to take your business to the next level, you have to fully understand the stats and analytics.
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