Encouraging people to read your site content is probably one of your goals as a site owner; however, once visitors land on your site, it’s even more important that they stick around long enough to do so.
If you’re noticing a pattern of visitors who view one page on your site and then leave, they likely came to your site and didn’t find what they were looking for, or they had poor experiences. This leads to having a high bounce rate (the percentage of visitors who leave your website after viewing a single page).
If you’re experiencing a high bounce rate, read on to learn how to keep visitors on your site longer.
— Leer en jetpack.com/2018/08/24/reduce-your-bounce-rate/