This article is part of our July series about the state of media and entertainment. Click here for more.
Consumers’ ability to share their stories with the world every day on multiple channels and platforms has led to the democratization of publishing.
And where consumers go, so do brands.
From short films to magazines to social video and more, brands have turned into content creators in their own right, competing for consumers’ time and attention–not just their wallets.
Below, we take a look at six brands that have successfully made the move from selling to telling, doing so in unique and interesting ways.
— Leer en www.cmo.com/features/articles/2018/6/29/6-brands-that-have-mastered-the-art-of-storytelling.html