When I was a senior in college, I made a series of online videos with one of my best friends. We called the series “Real Life Sammies,” devising something that was half cooking show, half comedy-nonsense, in which we filmed ourselves (poorly) constructing an ideal sandwich to eat during specific experiences.
The post-break up sammie, for example, consisted of two microwaved chocolate chip cookies with Nutella, cookie butter, and rocky road ice cream stuffed in between. We wrote about thirty-five of these recipes and planned to film us making them all, but we stopped after only producing three videos. Disappointingly, the videos were only funny to us and about three of our friends. We had wanted to make videos for the sake of making videos, not because it was the best content format for our project. In hindsight, an Urban Outfitters-style coffee table book would have been more appropriate.
According to just about everything you read nowadays, video is king. Audiences often respond better to video than text, and as technology improves, producing video content is becoming easier and easier. However, before your brand embarks on videos just because you hope the format will generate the numbers you crave, keep these important guidelines in mind.
— Leer en contently.com/2018/07/24/branded-video-content-how-to/