Brands have been leveraging celebrities and popular personalities for decades to promote their products and services. Influencer marketing has simply provided a new platform for brands to do so. In fact, BI Intelligence estimates influencer marketing ad spend will reach between $5 billion and $10 billion in 2022.
Despite the popularity of influencer marketing campaigns, one aspect has been getting lots of negative attention recently: follower fraud, or influencers buying followers.
So what exactly should companies be doing to ensure the influencer they are working with is ethical? I’ve outlined the three best practices you can monitor to check for inauthentic and fraudulent behaviors by influencers on Instagram.
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