Content is the driving force behind our most effective marketing strategies—demand generation, inbound, account-based marketing, and sales enablement. And as marketers aim to personalize how their prospects and target accounts experience their content, scaling the creation of those experiences becomes the next big hurdle.
But it doesn’t have to be. Like anything, a little planning and work up front will make the creation and scalability of personalized experiences for your marketing strategies and campaigns painless—and dare I say, fun!
The Content Experience Framework arms marketers with a scalable approach to creating personalized content experiences for any stage of the buyer journey. The framework outlines five easy steps to help you focus, align your team, and deliver truly meaningful experiences so you can rock your inbound, ABM, demand generation, and sales enablement programs!
Whether you have a content experience platform to help you do it, or you manage it with separate tools, spreadsheets, and serious hacking skills, the concepts remain the same.
— Leer en hub.uberflip.com/blog/the-content-experience-framework