Influencers: Have we reached a tipping point? | The Drum

Influencer marketing has been having a moment recently, however scepticism over follower authenticity and success measurability are some of the issues surrounding the marketing strategy. A new report produced by The Drum in partnership with influencer marketing platform Buzzoole looks at the current state of influencer marketing in the US and the UK, and aims to uncover the latest marketing trends in the sector as well as detailing the obstacles and investment opportunities available for marketers.

The Influencers: Have we reached a tipping point? report surveyed over 200 senior marketing professionals to provide an industry benchmark for approaching influencer marketing strategies. The world of influencer marketing has become increasingly convoluted as publishers, agencies and ad-tech companies all want in. And it’s easy to see why, because using influencers works. They’re capable of raising a brand’s awareness, improving engagement and promoting customer loyalty – proving the power of word-of-mouth marketing
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