Instagram has earned a rep as the place to go if you want to see pretty images of flowers, quotes and sunsets. And, for the most part, ecommerce companies have shied away from investing a lot of time in the platform, because, let’s be honest, that clever GIF you posted last week probably won’t drive a lot of web traffic, or bring you a huge spike in sales.
Related: The Definitive Guide to Instagram Analytics: So Much More Than Just a Pretty Picture
But Instagram has kept innovating, adding new features that make life easier and its own platform more interactive for users. And the result has been that the application’s value proposition for businesses has become clear — something that’s readily apparent in the platform’s recent blog post extolling its new and expanded shopping features.
Back in March of this year, Instagram announced probably the biggest game-changer to date for ecommerce brands: shoppable posts. So, while Instagram was, and is, a place where you can go for your daily dose of inspiration or motivation, it is slowly transitioning into what will soon be a fully functioning ecommerce platform
— Leer en www.entrepreneur.com/article/320502