There’s no such thing as too much engagement on social media.
Marketers can always use more likes, shares, video views, and comments. And integral to driving that engagement is nailing the length of your message.
This article is a curation of research around ideal character counts (not to be confused with character limits) for posts and other types of content on:
Are you writing too much in your social media posts? Too little? Are your videos too long or not long enough? Optimize the length of your content and you’ll be more likely to engage and convert your audience.
— Leer en blog.hootsuite.com/ideal-social-media-post-length/