Pinterest launches API that lets brands find and track influencers | VentureBeat

Influencer marketing is on the rise, you might have heard. There’s sound logic driving that growth: About 30 percent of consumers are more likely to buy a product recommended by a “non-celebrity blogger,” according to a survey conducted by Collective Bias, and 60 percent of all consumers say they’ve been influenced by a social media post or blog review while shopping. The trouble is, influencers can be tough to find on platforms like Pinterest, where they’re siloed in niche communities that don’t always bubble to the surface.

That’s changing, luckily — at least on Pinterest. Today, the social network rolled out a new API intended to help brands find and keep track of influencers.
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