Do you recall the last time you were compelled to sign up for a free one-month trial or download a guide? Remember that?
That was an effective call to action, or a CTA.
A good CTA can do wonders in the marketing world—it can drive more visitors to your content, generate sales, and increase leads and conversion rates.
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What is a CTA?
A CTA prompts the reader to do something—sign up for a subscription, download an e-book, attend an event, click for more information, and so on.
Where does a CTA live? A CTA is most commonly found at the end of blog posts or the bottom of a website page, but they can also be sprinkled throughout a site or included in social media messages.
It’s about providing your reader with an actionable task, most often appearing as a button, in-text link, or an image. To keep things simple, a CTA provides direction towards the next step and it should answer the question “Now what?”
— Leer en blog.hootsuite.com/how-to-write-effective-ctas/