Having a social media policy for your business is the best way to make sure your employees know how to act on various channels. It can also help stave off legal or security problems.
Remember when Wendy’s tweeted an image of Pepe the Frog? Oops. There aren’t many more embarrassing situations than accidentally aligning one’s burger chain with white supremacists. Unfortunately, it’s all too common for a company to have to apologize for an employee’s thoughtless tweet. And it could have been avoided if that employee had been given proper guidance from the start.
In this guide you’ll find the tools you need to create a social media policy and put it in place across all your channels. We also provide a few good examples of policies from recognizable brands
— Leer en blog.hootsuite.com/social-media-policy-for-employees/